Introduction
According to the international monetary fund (IMF), the growth of the global economy is expected to move from 3.1% in 2015 to 3.4 in 2016. In Kenya, the growth in economy is projected to move from the current 5.9% to 6.1% in 2017. The steady growth in the world economy is a clear indication that there are still many opportunities for companies to go global. In addition, the growth of global economy indicates that the retail stores can as well enlarge their operations by tapping new markets out of their home countries (Imf.org, 2016). The clothing industry is a diverse sector and also one of the industries that players are able to easily break into