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Details of what you are expected to do:
A The company needs your advice as to the best target segment for their pasta. Explain the rationale for your choice.
B Should the company adopt the same brand strategy for the Philippines as it does for Italy, or differentiate according to the country?
C Advise whether entering the Philippines is an appropriate strategy.
D If you consider that this is an appropriate strategy, then recommend an entry method to the company.
D If you consider that this is not an appropriate strategy, recommend, on the basis of some preliminary research, an alternative country in Asia for the company to enter?