[Solved] The Blue Lagoon – Iceland

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[Solved] The Blue Lagoon – Iceland

Assignment 1: Paired Poster presentation

Working as a pair you are required to design (A3 LANDSCAPE) and present an academic poster demonstrating your understanding of the following:

How Visitor Attractions ‘engage and talk’ to visitors.

Your poster presentation should be based on a specified attraction. You can choose the attraction.

Your poster should then critically examine how the specific attraction ‘engages and talks’ to its visitors using the AIDA Model as the basis for your analysis.

1. Attention

2. Interest

3. Desire

4. Action

In analysing and discussing the attraction using the above, you are expected to draw upon a range of academic sources to support your analysis and provide an integrative and critical discussion relying on theory, current research and examples.

For initial background reading on ideas of creative engagement read the document ‘Experience UK A guide to creative excellence’ published by the British Council in 2014 available on SurreyLearn for download.

Your report should then critically examine how the specific attraction ‘engages and talks’ to its visitors using the AIDA Model as the basis for your analysis.

- Attention

- Interest

- Desire

- Action

In analysing and discussing the attraction using the above, you are expected to draw upon a range of academic sources to support your analysis and provide an integrative and critical discussion relying on theory, current research and examples.

General aim and format of an academic poster presentation:

- The poster must be an A3 LANDSCAPE format

- A poster is a graphically-based approach for presenting research

- The aim is that the poster is used to generate active discussions

- Keep it simple! Do not try to cover too many points/ arguments – the best poster presentations make just a few significant points.

- Think about your central message

- You are required to include text as well as visuals

- Present poster in either digital or physical format where all the information is visible on a single display/1 page poster (digital screen or A3 poster).

Visuals

- Present numerical data in form of graphs (think about what type of graph is best for the type of data you are presenting)

- Photos and other graphical material serve to inform your audience and provide an adequate balance between text and graphs

- Make sure that the visuals and the text are integrated

- Visuals should be numbered consecutively and each visual should have a brief title

Text

- Keep the text brief: Limit the text to about one-fourth of the poster space

- Use text to: o Introduce the approach to the topic

- Explain visuals

- Direct viewers’ attention to significant data trends and findings

- Cite and reference all sources of information that are not your own

- All text needs to be word-processed

- Text should be readable from five feet away