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Task 1: Task1: An analysis of the macro and micro factors impacting on the fashion industry (key focus on fashion produces)
PESTLE Analysis of Fashion Industry
Micro Analysis of Fashion Industry
Task 2: An analysis of Michael Kors’ internal business factors using Porter’s Value Chain framework
Task 3: An evaluation of potential markets of China, India, Russia and Iran and recommend ONE target market, using 12 Cs frameworks of screening and justification
Task 4: Recommend a market entry strategy to take Michael Kors into the chosen international market with clear justifications for your choice
Entry Modes for Michael Kors
Franchising for “China and Russia”
Exporting for China
Marketing Mix of Michael Kors for China