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Should the A&F brand stick to its exclusive distribution policy or extend its distribution channels in European countries?

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  • Post Date 2018-11-10T07:22:37+00:00
  • Post Category Research Paper Queries

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Should the A&F brand stick to its exclusive distribution policy or extend its distribution channels in European countries?

Should the A&F brand stick to its exclusive distribution policy or extend its distribution channels in European countries?

Justify each answer using International Marketing theory, including any diagrams and frameworks of your choice.


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