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Should Finnair launch a long-haul low-cost airline?
Finnair is a full-service carrier that has largely escaped direct competition with low-cost carriers. The airline CEO has been quoted as saying that only 10% of their routes are subject to low-cost competition. However, the rise of Norwegian cannot be ignored. To that end, Finnair has asked you, as an independent consultant, to produce a report on the prospects for the establishment of a long-haul low-cost airline