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Retail Store: Costco Wholesale Corporation
You are recruited by a management consultant company and you currently hold the consultant position and tasked to conduct a critical strategic analysis of a company which is planning to expand its business to UAE, provide the company with suitable strategies which can be implemented before expansion
Your report should include a thorough critical analysis of the major strategic issues faced by the company, conduct a strategic analysis of the business or organization. This should include an internal analysis, micro (industry) analysis, macro-environment analysis, etc. Your report should also identify and critically evaluate the strategic alternatives available in any given situation in order to achieve a sustainable competitive advantage and conclude with recommendations to assist the company in dealing with its major strategic problems during the implementation stages. (or if the company is currently successful, focus on the continued improvement of the company in the long term).
You can select one of the manufacturing OR service industries given below and chose a company within the industry and get approval (tutor) from the management
Recommended issues to be discussed in the Strategy Analysis Project.
These are recommended issues only. Students may combine some of these issues, leave some out if they are not relevant, or add other issues if appropriate.
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