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Due to mass globalization and other factors the level of international trade is at an all-time high. One of the many challenges that are faced by companies that work with international partners is that of differences in cultures. Some differences remain clouded by a shared language or by geographical proximity but cultures and ‘the way we do things here’ still cause difficulties. Your research proposal is to prepare for a project that looks at what UK companies have done to both recognize and understand that to work effectively with overseas partners is not simply limited to speaking the same language but to be aware of difference in cultures. You will look at both how the companies address this issue and to what extent have they been successful in addressing it.