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Relationship Management in the Business of Quality and Communication


  • Post Date 2018-11-07T12:11:31+00:00
  • Post Category New Samples

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Relationship Management in the Business of Quality and Communication

Relationship Management in the Business of Quality and Communication


1. Proposal management concerns above all, relationships, context, and the quintessence of commerce, rather than simply respect for formalities, even though form has a prescriptive role in business organisations; 2. in industrial markets, communication is definitely based on a prevailingly technicalfunctional approach, but, at the same time, we must not ignore the fundamental role, which is played by relationship marketing and, in particular, by the personal relationships of the sales personnel; 3. as a consequence, it is easy to cross, almost as a relational coefficient, the industrial customer loyalty with the usage of relationship marketing of adequate policies, up to the most innovating formula, i.e. CRM: moreover, such an observation seems to be important above all for SMEs (small and medium enterprises), because they need to implement actions and operations with a minor cost, rather than expensive advertising campaigns, when developed with the same goal; 4. in this direction, it would be possible to embed CRM structures in the quality scheme of the proposed management organisation and it should represent a natural destination, which is most probably to come, but definitely feasible and not merely futuristic.


Communication in Business Relationships Name Institutional Affiliation / Communication in Business Relationships Relationship Management in the Business of Quality and Communication The aim of the study was to establish the impact of relationship management to communication and business of quality within an organization. The research highlighted that individual connections assume a crucial part in business relations, in which specialized parts of correspondence win on passionate ones. The exploration target checked the business client dedication primarily because of powerful relationship-promoting approaches (Metallo, Cuomo, & Festa, 2007). The qualitative research was undertaken through the delivery of questionnaires to a panel constituting experts within the business sector. The experts were majorly constituted of managers and entrepreneurs actively involved in the business to business markets. The panel constituted 15 enterprises, 12 being tertiary organizations and the other three being secondary enterprises (Metallo, Cuomo, & Festa, 2007). The questionnaires were emailed to the parties involved, filled electronically and sent back. Finally, the analysis and manipulation of the collected data were undertaken after entering the data into spreadsheets, which were viewed a quicker method than a database management system. The research distinguished the role of Customer Relationship Management within the business environment and in the various enterp...

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