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Guidelines for Writing & Presenting JetBlue Case Report
This should be done in groups of 3-5 people. You are required to submit the case reports at the beginning of the class on the due date. The report should not exceed 7 pages (double-spaced, excluding appendices). Use font 12, with standard page margins. Numerical support for your analysis is required. You are required to email me your write-up and the Excel files that show your analysis.
For each presentation, your group should appoint a designated speaker/presenter. The designated speaker will present your group’s analysis to the rest of the class. At the end of the presentation, other groups may pose questions. At this point, any member of the presenting group may respond to the questions. No one member shall present more than once. The presentations should NOT take longer than 6-7 minutes. If necessary, feel free to use Powerpoints and other visual aids as necessary. Note that the main purpose of these presentations is to give you a chance to speak up freely and for the rest of the class to participate in a relaxed atmosphere.
For case write-up and analysis, focus mainly on the core aspects (e.g., I DO NOT need 3-page background and 5-minute SWOT analysis). Focus on FINANCE!
Participation in group discussions and presentations: I expect that all team members will contribute equally. This includes, but is not restricted to:
Ø Reading the case carefully and completely prior to class
Ø Making a significant effort to thoroughly understand the case
Ø Completing the case report assignment and submitting it on time
Ø Being available to meet with the team prior to class start, if this is the desire of your team
Ø Being willing to respond to questions after presentations
If a team member does not contribute his or her fair share, I expect that your team will deal with this. If the situation cannot be resolved internally, please advise me as soon as possible. I will assume that all team members make approximately the same contribution unless you advise me otherwise.
Read the case study and write a case report based on the following:
Q1: What are the benefits and drawbacks of going public for JetBlue?
Q2: What do you think of the impact of current market turbulence on JetBlue’s IPO?
Q3: Do you think the proposed price is reasonable? Explain. Do you think the number of shares being offered is adequate? How about dilution? Provide numerical support.
Q4: Should JetBlue proceed with the IPO launch? Should JetBlue consider other financing alternatives?
Q5: What would be the consequences of a delayed JetBlue IPO?