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Either A: Case: Apple, iPad, Jobs, Philanthropy (Link: http://businessethicsworkshop.com/case_studies/profit_socialvalue.html) Source: The Business Ethics Workshop, v. 2.0 by James Brusseau
Q1: Apple under Steve Jobs ascended corporate ranks in profits, while dropping philanthropic giving. - Do successful companies have a responsibility to give back? What does "give back" mean?
Q2: Argue that Apple’s brand – the way the company presents itself to consumers – creates a responsibility to donate to philanthropic causes. - What kind of causes?
Q3: Consistently, critics note that Apple is extraordinarily profitable. - Make the case that extreme profits create a responsibility to donate to philanthropic causes. - What kind of causes?
Q4: Rosa Cortez, a grassroots activist, was helping a board of young professionals put together a benefit event. Although she could not find any information online, she went ahead and wrote a letter with budget and proposal included to Apple asking for sponsorship. - Apple chose not to respond. Defend that decision in ethical terms.
Q5: Is philanthropy theft from shareholders? One complication of the corporate structure is that those executives who decide to donate a company’s money to philanthropic causes are actually being charitable with other people’s money (it belongs to the owners, who are the shareholders).
- When executives donate to charity with a company’s money, should shareholders demand that executives donate some of their own salary to the same cause? How much?
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