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MODULE: CONSUMER BEHAVIOR
Module Code: MS60007E
The purpose of the assignment is to get you to think about the psychology of consumer behavior by applying it to your own life. The theories or concepts that you apply are basically up to your own perception of your own behavior. However, these must be theories grounded in the text and classroom discussion (i.e. I don’t want off the wall theories like aliens made you buy Ariel rather than Persil). The journal will have three goals: understanding the influences behind your purchases, understanding the consequences of your purchases, and giving you a chance to reassess and change your purchase patterns.
The method is as follows:
Be very specific to both the psychological processes and its application to your specific purchase pattern. Analyse specific reasons for why you think it was that process that was most influential on that product.
Your grade will be based on three main criteria:
1) Your ability to briefly summarize the psychological process
2) Your ability to effectively communicate its application to your life
3) The clarity and effectiveness of your communication compared to others in the class
It is important to note that your grade will also depend on your ability to clearly show how the SPECIFIC aspect of the psychological processes apply to your consumer behavior. This needs to be clearly linked in the application.
Your final paper must include your complete 4 week journal. The due date is 24th April 2017
The individual essay should be submitted to Turnitin.
For your submission to be accepted your written work must conform to following criteria: