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TASK 1 – at least 1500 Words
Using appropriate sources undertake a full marketing audit (external and internal environments) of your chosen organisation. Include details about the organisation’s position relative to other industry members including details on their marketing strategy.
Provide a critical evaluation of the organisation’s competitive edge (USP) over other brands in the marketplace. Demonstrate the organisation’s effectiveness by providing an evaluation of competitive performance. This should include relevant market performance data to underpin your evaluation, for example market growth, sales trends, profitability etc.
Key Questions to be answered (Please answer each of these questions as a separate heading)
TASK 2 – at least 1000 Words
Based on your Part 1 analysis you should now choose a sporting footwear sub-brand (football, running etc.) from the organisations portfolio and:
Benchmarking against other successful organisations or companies preferably from different industry sectors could also be used to further develop your analysis.