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Unit 4.5 Applying Promotional Techniques
Level 4 15 Credits
You have been asked to give a presentation on the role of promotion in achieving business objectives and the range of methods used. The audience will be a group of new students to your college who are thinking of taking a course in Applying Promotional Techniques.
You will have to carry out research and ensure that the information included in the presentation is accurate and current.
Produce detailed notes to assist you with the presentation and relevant slides and handouts.
You must make sure you include the following topics:
This assignment covers assessment criteria 1.1, 1.2, 1.3, 2.1, 2.2, and 2.3.
A bibliography must be attached
In this assignment you will evaluate an existing promotional campaign and plan a future promotional campaign. You will carry out research into the promotional activity of Premier Inn (parent company – Whitbread) . Premier Inn is the UK’s biggest hotel chain and won an award in 2011 for its Premier Weekend campaign featuring Lenny Henry. The award was for the ‘Best Group Marketing Campaign’.
Carry out research into the promotional campaign, ‘Premier Weekend’. You will find information about the campaign on the Whitbread and Premier Inn websites. You will also find reviews and news articles about the campaign on the internet. Produce a report evaluating the campaign. Make sure the report includes the following:
This task covers assessment criteria 3.1, 3.2, 3.3 and 3.4.
A bibliography must be attached.
Whitbread has decided to open a new Premier Inn in your locality. You have been asked to plan a promotional campaign for the opening. You should produce a plan which must include: