http://www.cambridge.org/other_files/downloads/esl/waw/089-110_WritersAtWork_CH04.pdf Create a Formal Outline for the Essay assigned as Module 4 Case •Demonstrate the ability to create a formal outline for a multi-source Academic Essay NOTE: It is suggested that students complete the Module 4 SLP before completing the Case. Module 4 Case is a Persuasive essay in which the writer encourages the reader to give in some way to a worthy cause. The writer must first select a licensed not-for-profit organization with a web presence before identifying a specific audience and appeal(s). Please note that giving comes in all shapes and sizes and not just financial contributions. A significant part of persuasive writing is appeal. Various appeals in your essay may be used to encourage your target audience to act. It may be helpful to imagine you`re writing a persuasive speech in which you must capture your audience`s attention, reel them in with specific details (and appeals), and then seal the deal with the close in which you leave them with a lasting impression.