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Partnership Program Pitch for Event Merchandise Line
Develop a multi-partner program involving a retail outlet for some of your event merchandise line. Just choose several articles of merchandise for this partnership program. Be sure to set up the appropriate distribution and communication channels. Be sure to consider how your multi-partner program provides enhanced marketing opportunities as well as brings expanded credibility and a cost-efficient means to gain distribution. Please read the following brief article to assist you with understanding the benefits of a partnership with a retail outlet.
Partnership Brand Marketing—It’s About Distribution Channels by Gregory Pollack |
Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, and a brand essence that evokes loyalty among target consumers.
The smart marketer uses strategically planned distribution to enhance brand equity. Although gaining new distribution with an alliance partner is less common, it can be extremely powerful. In fact, especially during challenging economic periods, the power of marketing partnerships brings expanded credibility and a cost-efficient means to gain distribution.
Many companies and managers today have mastered and are effectively using promotional programs, which can range from couponing to licensing and merchandising, among others.
However, such marketing tools are often used independently or in more of a silo approach. And it can take a long time to create these programs, especially if another partner brand is included or a promotional overlay is involved—such as an entertainment property: theatrical, DVD, or otherwise.
And today many companies and brands are engaging in “Partnership Marketing,” “Marketing Alliances,” “Strategic Partnerships,” and even “Partnership Brand Marketing” programs. But often they boil down to just promotions, perhaps maybe even on a larger scale.
But the true success of partnership brand marketing lies in its power to open up new and alternative channels of distribution for both the companies and the brands involved.
For this assignment, you will be required to conduct a pitch of your multi-partner program involving event sponsor, a retail outlet for some of your event merchandise line. The length of your pitch completely depends on your audience, but I will set a two-minute limit. The pitch is not supposed to be a formal presentation or give someone all of the information about your multi-partner program involving a retail outlet for some of your event merchandise line. It does have to be attention grabbing, intriguing, and result in the audience wanting more information. Cramming too much into your pitch can be dangerous as you will often lose the attention of your intended target.
This assignment is an attempt to kick start your multi-partner program involving a retail outlet for some of your event merchandise project.
Initial Written Portion
In addition to the two-minute oral pitch you will also be required to submit a one-page write-up of the idea.
The pitch should roughly consist of the following :
An “A” presentation features the following:
An “A” on content features the following:
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