P 1.1 Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies, strategic intent. Be

Learning outcomes

Assessment criteria for pass

The learner can:

P 1.1 Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies, strategic intent. Be able to ensure the accuracy and validity of research material

Explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies.

Imagine a company that you would like to establish in the future. Your business idea might stem from your parents, professors from the university, successful business leaders or existing unsolved problems which need solution. Think about the vision, especially core values, core purpose and mission of your future company and then explain strategic contexts and terminology – missions, visions, objectives, goals, core competencies

P 2.2 Carry out an environmental audit for a given organization

Task 1:

 Carry out an environmental audit for your future organization. Firstly, you can start from collecting data by scanning the environment. When collecting data try to find relevant information regarding your future company, especially the data related to the political, economic, social, technological, environmental and legal aspects of the company. Apply PESTEL analysis in strategic planning process.

Task 2:

This task is the second part of carring out an environmental audit for your future organization. Apply Porter’s five forces analysis to get the whole picture of the industry and of strategic planning process. Identify attractiveness of the industry which your company will operate in the future.

P 1.2 Review the issues involved in strategic planning

Review the issues involved in the strategic planning process. 1) What kind of problems or obstacles you faced? How did you solve them? 2) What were your targets in the strategic planning process? 3) Who was involved and who should be involved in the strategic planning process? 4) Review the role of planning process itself, was it useful or not? Why?