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INDIVIDUAL CONTINUOUS ASSESSMENT
Questions: (Answer all questions)
1. Outline the strategic threat facing DataClear. If you were in Greg McNally’s shoes how severe would you perceive the threat to be and what factors would influence your judgement? (5 marks)
2. Would you recommend that DataClear expand into international markets at this time? Explain the basis for your recommendation. ( 15 marks)
3. If your answer to question 2 is yes, lay out specific recommendations for how exactly DataClear should proceed to go global. If your answer is no, outline what steps DataClear should take to position itself for possible expansion in the future (15 marks)
4. From the point of view of a CEO of a company thinking of expanding internationally what are the key lessons that can be learned from this case study? (5 marks) (Note: this is a general question that asks you to draw conclusions from the case and make recommendations for general application to all firms in such position.)
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