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This paper revolves around organisation change of China Southern Airlines and you are required to prepare a report covering the following aspects:
Topic: Organization change of China Southern Airlines
Abstract (300 words) Introduction (600 Words) Literature Review (2000words)find the different author’s opinion about these two questions 1. Analyse the challenges of changing organizational culture 2. Analyse the politics that occurred in the process of change and report instances of resistance to change Research Methodology (1000 words) which included 1. What is a data collection 2. All the data for this part is secondary data therefore the methodology is data analysis. You can write what is secondary data, why did you choose the secondary data, how in the vast information choose this article. Case study (2500 words )1.What were the reasons that led to organisational change and what was the purpose of change? (you can write the external and internal reasons or use PESTEL analysis) 2. Who were the involved stakeholders and what role did each of them play in the process of change? you can write the roles of Employees, managers, buyers 3. Describe, using relevant theory and/or framework, the process of change that occurred in the organization you’ve chosen. you can use Kurt Lewi changing model: unfreezing, refreezing ,change model as a theory. 4. Describe how the changing organisational context has influenced the changes that have been undertaken 5. How would you evaluate the outcome of change? Discussion (1500 words) 1. Analyse the challenges of changing organizational culture 2. Analyse the politics that occurred in the process of change and report instances of resistance to change Conclusions (600 words)
Example of China Company Profile
China Southern Airlines Co., Ltd., a proud member of SkyTeam, is directly affiliated with China Southern Air Holding Company, specializing in air transportation services. With headquarters based in Guangzhou, China Southern Airlines’ company logo can be seen around the globe with a brilliant red kapok delicately adoring a blue vertical tail fin.
China Southern Airlines operates the largest fleet, most developed route network and largest passenger capacity of any airline in The People’s Republic of China.
Currently, China Southern Airlines operates more than 600 passenger and cargo transport aircrafts, including Boeing 787，777,747, 757& 737 and Airbus A380, 330, 321, 320, 319. The airline fleet is ranked the first in Asia and the fifth in the world (Data source: IATA, in terms of fleet size) .China Southern Airlines is the first airline in the world to operate both A380 and 787.
Build International Hub with Canton Route
China Southern Airlines has formed an extensive network with Guangzhou，Beijing，Urumqi and ChongQing as its hubs, covering all of China, radiating throughout Asia and linking Europe, America, Oceania & Africa, building an international network-oriented airline.
China Southern operates 2000 daily flights to 195 destinations in 40 countries and regions across the world. Through close cooperation with its SkyTeam member airlines, China Southern’s network spans 1052 destinations to 177 countries and regions .
In these years, China Southern Airlines applies itself to build up the Canton Route, making Guangzhou as an international air hub. Now Guangzhou is becoming the first gateway between China mainland and Australasia, South Asia.
Transported More than 100 million Passengers
China Southern transported 110 million passengers in 2015, ranking the carrier first in Asia and the 3th in the world (Data source: IATA) , topping all Chinese airlines for 37 years.
By December 31, 2015, China Southern Airlines have kept a safe record of 15.29 million flight hours and carried close to 900 million passengers without incident. The airline’s safety commitment is – and continues to be – unwavering both throughout China and globally. On September 28, 2012, China Southern Airlines was honored with the Diamond Flight Safety Award by the Civil Aviation Administration of China (CAAC), becoming the leading Chinese carrier to maintain the highest safety records in China.
SKYTRAX’s Four Star Airline
China Southern Airlines has been honored as the “Best Airline in China” by several international media organizations and was honored with the “Five Star Diamond Award” by The American Academy of the Hospitality Sciences in January 2004. In 2011, China Southern Airlines earned its Four-Star status from SKYTRAX, the world’s most prestigious airline performance evaluation organization.
China Southern was recognized as the Top 50 Most Admired Chinese Company by “FORTUNE China Magazine” in 2012 and 2013.
In 2014, China Southern won the Stars of China Award 2014 by Global Finance Magazine ,USA and won the Chinese Most Admire Company Award by Fortune China.
In 2015, China Southern was rewarded as Excellent A330 Operator by Airbus，the “Best Airline in China” by TTG, China’s Top 100 Valuable Brand Enterprise Award & Golden Pegasus Award by the 15th China International Transportation&Logistics Expo.