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In this paper, you are supposed to discuss about the promotional strategy and the company’s use for its own marketing on business to business side. Furthermore, you may also add more points for the same subjects such as advantages, use of strategy, efficiency etc and present a clear structured report with all the relevant and necessary references and examples.
For the promotional mix there’s five types (advertising, direct marketing, sales promotions, public relations, personal selling.) and for place there are retailer wholesaler distributer and agent. I’m required to talk about how the company use this strategy for its own marketing on business to business side. To make it easier you can add extra points for the same subject like advantages, the best strategy they use for promotional and place and so on.