Criteria to be Assessed
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HD
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DI
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CR
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PS
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FL
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Use of relevant literature on NPD or NSD models and factors for success
Value 30%
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Integration and originality in the selection and handling of relevant theory. Wide range of sources integrated in systematic way.
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Insightful and appropriate selection and use of theory from a good range of sources.
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Good selection of theory from a range of sources in a systematic way.
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Limited research - incomplete in some areas.
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Inaccurate or inappropriate use of literature
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Critical evaluation of chosen organisation
Value 30%
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Identifies and insightfully discusses areas of strength and weakness in NPD practices. Strong links to organisational context and relevant theory in evaluation.
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Identifies and clearly explains
areas of strength and weakness in NPD practices.
Links to organisational context and relevant theory in evaluation
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Identifies and discusses areas of strength and weakness in NPD practices. Discussion of some relevant issues in theory and organisational content in evaluation.
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Simple discussion of areas of strength and weakness in NPD practices. Works reflects limited engagement with organisational context or relevant theory. Not all aspects of task completed in sufficient detail.
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Poor evaluation.
Significant gaps in knowledge of innovation and lack of understanding of company’s NPD practices.
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Recommendations to address areas of weakness
Value 30%
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Excellent recommendations made, linked to the evaluation. Theory used in insightful way to justify recommendations and discuss enhancement of NPD practices
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Very good recommendations made, linked to the evaluation. Used theory systematically to justify recommendations and discuss enhancement of NPD practices
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Good recommendations made, linked to the evaluation results / may not have linked back systematically to relevant theory
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Some recommendations made / not well linked to the results of the evaluation or relevant theory
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No recommendations made / no justification
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Referencing using APA
Value 5%
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Referencing is consistently accurate
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Referencing is mainly accurate
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Referencing is mainly accurate
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Some attempt at referencing
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Referencing is absent / not systematic
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Presentation
Value 5%
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Polished and imaginative approach / very professionally presented
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Logically organised / professionally presented /
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Shows organisation and coherence.
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Attempted to organise in a logical manner
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Disorganised / incoherent
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