MRK 108 - Marketing Strategy Part 2
B2C or B2B
The Marketing Mix
Briefly describe the product you are going to introduce or re-develop.
Consider your customers, the stage of the product lifecycle, differentiation strategies.
Product positioning statement and chart.
The product to be introduced is Xiaomi smart phones. Xiaomi enjoys a huge fan base globally. Xiaomi smartphones have special features yet their prices are cheaper than their two biggest competitors that is, Samsung and Apple.
Xiaomi smartphone is simply a good quality phone with more special features than standard android phones yet sold at a lower price. A high quality robu