We're Open
+44 7340 9595 39
+44 20 3239 6980

Marketing strategy development

  100% Pass and No Plagiarism Guaranteed

Marketing strategy development

Assessment 2: Individual assignment Marketing strategy development Weight: 30% of total marks Due: 11pm, Friday Week 11 Length: 2500 words (includes references)
This length limit includes any text, figures, tables, in-text references, and appendices. This limit does not include the cover page, table of contents, or list of references (at the end of assignment).
Formatting: Report and please ensure that the report includes page numbers on each page. Submission: On due date submit to Blackboard on Final submission link Requirement: This assignment requires you to undertake the process of analysing one organisation and its operating environments from a marketing perspective. And then apply the learning from lecture 1-10 in the development HI5004 Marketing Management Tri 1 2017 8 of marketing strategy. You will provide an overview of this organisation, as well as detail the type of orientation towards marketing it takes. You are also required to examine and analyse the context and environments in which this organisation operates (its industry and the macro-environmental forces impacting on the industry).
Instructions The report must address the following issues: **Please note: It is recommended that you follow the outline presented below and answer each question as it is presented.
Issue 1 (10% of marks for the assignment) Provide a brief description of this organisation and the industry to which it belongs. You may also want to include in this description any mission statements, value statements or ‘slogans’ that this organisation utilizes to communicate its purpose. In describing this organisation, please also identify its orientation towards marketing and provide relevant, detailed and factual supporting evidence to substantiate why you have identified this specific orientation. Finally, include a brief description of the product(s) this organisation offers the market. And comment on what role the brand has in this organisation’s marketing strategy.
Issue 2 (20% of marks for the assignment) Analyse each of the 5Cs for this organisation: a. Company – what are the strengths and key resources, what are some of the weaknesses? What are the opportunities and threats? b. Customers – who is the company serving and what type of behaviour is ‘typical’ from them? c. Collaborators – describe their suppliers, distributors or other partners that help the company to deliver their products to the market? If company doesn’t have any – explain why it is not necessary. d. Competitors – who are the current main competitors, are there any potential new threats or new entrants to the marketplace? e. Context – what other factors affect this organisation (e.g., legal, political, technological, etc.)?
Issue 3 (20% of marks for the assignment) How does the firm go about collecting information (e.g., market research, market intelligence, etc.) about the 5Cs? For example, how does it learn about? a. What customers want? b. Which competitors pose a threat? c. How the context of business is changing, if at all? d. What role collaborators play in the process?
Issue 4: Developing marketing strategy (25% of assignment marks) HI5004 Marketing Management Tri 1 2017 9 Based on the market analyses, outline potential market segments that are available to the chosen organisation. Recommend and justify: – a choice of target market(/s) – a value proposition for the target market(/s). – a positioning statement for the target market(/s).
Issue 5: Developing marketing tactics (25% of assignment marks) Recommend and justify a detailed marketing mix (4-7Ps) to support the marketing strategy described in Issue 4. ** In all cases, please remember to justify your argument(s) in this assignment by explaining and providing reasoned arguments for why you have formed your views. Please ensure that you support your arguments by explicitly applying and drawing insights and conclusions from relevant marketing models, concepts and theory covered in the course to date. Do not simply rely on offering personal conjecture or opinions.


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

View our samples written by our professional writers to let you comprehend how your work is going to look like. We have categorised this into 3 categories with a few different subject domains

View Our Samples

We offer a £ 2999

If your assignment is plagiarised, we will give you £ 2999 in compensation

Recent Updates

Details

  • Title: Marketing strategy development
  • Price: £ 120
  • Post Date: 2018-11-10T10:36:49+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

Customer Reviews

Marketing strategy development Marketing strategy development
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

My writer did a small error in my work but it was fixed by him shortly. The work is admirable and I have submitted it. Now hoping for the best results. I would inform you soon.
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

Insta Research is a very helpful place to buy a resume in the first place. I gave them my details and did not expect that they would come up with such an exclusive design. My personality is professionally enhanced through the resume made by them. I am thankful for the depth of my heart as I would have never approached that level of excellence in my resume. Wish you good luck ahead and again thank you!