Learning Outcomes Tested in this Assignment:

At the end of this module, students will be able to:

3. Identify the role and benefits of internal communications in developing cross-functional

relationships, customer focus and internal marketing. (KS5, KS6)

4. Identify models of communication, involving message framing, emotional and

informational appeals to purchase decision-making and campaign planning. (KS5, KS6)

5. Create effective communications to deliver value to customers via an understanding

of brand building. (KS1, KS2, KS3, KS5, KS6).

6. Understand the external components of communications mix in developing an

integrated communications plan. (KS5, KS6)