Marketing Communication and Brand Strategy

  100% Pass and No Plagiarism Guaranteed

Marketing Communication and Brand Strategy

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and we based on GM (General Motors inc.) keep continue writing this new segment. Assignment Steps

Develop a minimum 650-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

1. 1.Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor’s Strengths/Weaknesses Market Segments
2. 2. Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies