We're Open
+44 7340 9595 39
+44 20 3239 6980

[Solved] Marketing and PR plan for Marriott Hotel

  100% Pass and No Plagiarism Guaranteed

[Solved] Marketing and PR plan for Marriott Hotel

Marketing and PR plan for Marriott Hotel

INSTRUCTIONS:

PURPOSE OF REPORT: (what we are, what we want to achieve, how we want to achieve our purpose)

BACKGROUND OF ORGANISATION:(PR/Marketing problem, example:low sales, low brand recognition, bad reputation, weak social media presence, outdated website, etc.)(Need to justify importance of what you want to improve)

VALUE PROPOSITION: (Benefits of price level, Core product)

AIM OF COMMUNICATION PLAN: S,M,A,R,T (it should lead to achieving aim, cohesive) 

TARGET AUDIENCE: (1 Geographic factor, 2 or 3 Demographic factors, 1 Behavioural factor, 1 Psychographic factor)

BUYER PERSONA: (Needs, wants, problems, desires, actual state vs desired state, buying journey)

ACTIVITIES/TACTICS: (publicity stunts=viral, facebook page, etc.)

COST BUDGET:( purely cost based on assumptions)

GANTT Chart:(not about logistics, focus on number of activities planned, can use table)

Conclusion



(THE COURSEWORK IS ABOUT CHOOSING AN ESTABLISHMENT AND RESEARCHING ALL THE PROBLEMS AND SOLVING THEM THROUGH A PLAN LISTED ABOVE,WE WOULD LIKE YOU TO CHOOSE ANY HOTEL YOU CAN GATHER THE BEST INFORMATION ON, WE ARE FLEXIBLE ON THE CHOICE OF ESTABLISHMENT)

CONTENT:

Marketing and pr plan for Marriott hotel Name Course Instructor Date Marketing and PR plan for a hotel PURPOSE OF REPORT Marriot International has been in existence for more than 80 years, and with continued expansion the hotel and lodging chain has gained recognition or good quality service deliver, integrity and innovation (Marriott, 2007). Marriott has a wide distribution network allowing the loyal customers to enjoy their services in different countries. In other words, there has been brand awareness through marketing and PR strategies, but there is concern that some customers feel that they are charged exorbitant prices for some services. For instance, there was uproar when the hotel decided that customers would increase their tips placed in special envelopes in order to pay for a fraction of the hotel maids pay (Ratti report, 2014). The Marketing and PR plan aims to improve the hotel’s online presence and brand awareness as this creates a platform where interested customers become loyal to the brand. BACKGROUND OF ORGANISATION: Marriott has relied on the company’s website Marriott. Com, to engage customers, and with the popularity of social media, there is a need to improve the website’s design (Marriott, 2007). Online marketing plays a critical role towards improving the hotel’s visibility, as the company’s website is popular among retail customers. The digital marketing segment is responsible for identifying and choosing the most op...


100% Plagiarism Free & Custom Written,
Tailored to your instructions


International House, 12 Constance Street, London, United Kingdom,
E16 2DQ

UK Registered Company # 11483120


100% Pass Guarantee

STILL NOT CONVINCED?

View our samples written by our professional writers to let you comprehend how your work is going to look like. We have categorised this into 3 categories with a few different subject domains

View Our Samples

We offer a £ 2999

If your assignment is plagiarised, we will give you £ 2999 in compensation

Recent Updates

Details

  • Title: [Solved] Marketing and PR plan for Marriott Hotel
  • Price: £ 89
  • Post Date: 2021-10-14T04:38:32+00:00
  • Category: New Samples
  • No Plagiarism Guarantee
  • 100% Custom Written

Customer Reviews

[Solved] Marketing and PR plan for Marriott Hotel [Solved] Marketing and PR plan for Marriott Hotel
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

Insta Research is a very helpful place to buy a resume in the first place. I gave them my details and did not expect that they would come up with such an exclusive design. My personality is professionally enhanced through the resume made by them. I am thankful for the depth of my heart as I would have never approached that level of excellence in my resume. Wish you good luck ahead and again thank you!
Reviews: 5

A masterpiece of assignment by , written on 2020-03-12

Writing is not my field. I take help from this website for my accounting assignment. The work is good and I scored good grades in it. Thank you from the bottom of my heart.