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Topic: managing a successful business project
Project aim based on the impact of corporate social responsibility on the marketing department within John Lewis to promote profitability and financial sustainability.
Introduction/overview of the project
John Lewis is a departmental store in the United Kingdom that has been in operation since 1864 and through the slogan never knowingly undersold they have been on top of their business for this long. The accessibility of the brand in wales and England is quite high with over forty six stores opened. There are a number of iconic contributions that the brand, John Lewis has made to the British culture, one of them being the john Lewis Christmas advert which was launched back in 2007 and has since become the culture in Britain every year (responsibility, 2012).
Corporate social responsibility is often abbreviated as CSR and it basically means the organization taking good care of its environment, social and wellbeing (Wallop, 2014). The effects in CSR go beyond the regulated framework to promote and protect the environment the organization operates in. In this project therefor the aim is to analyze the impact of this social responsibility especially on the marketing department within John Lewis in promoting its profitability and financial sustainability.
Corporate social responsibility has been embraced by major organizations throughout the world through creating a culture of giving back that balances profit making and ethical conduct (responsibility, 2012). John Lewis has been a major leader in the UK especially in brand positioning and in the quest to maintain financial sustainability and profitability the marketing department will need to give back to the society or rather take care of the operating environment’s efforts range from donating money to the society programs or engaging on environment friendly policies.