LO3 Develop a pitch to achieve a sustainable competitive edge

LO3 Develop a pitch to achieve a sustainable competitive edge

P5 Develop an appropriate pitch applying key principles that achieve a sustainable competitive edge.

M3 Examine the pitch process in an organisational context, evaluating ways to maximise the chances of a successful pitch.

D3 Develop a dynamic and creative pitch that is both concise and persuasive to achieve a sustainable competitive edge.

Task 2

RFP, Response (Formal proposal), pitch

LO4 Assess the outcome of a pitch and negotiation

P6 Assess the potential outcomes of a pitch.

P7 Determine how organisations fulfil their obligation from a pitch, identifying potential issues that can occur.

M4 Recommend ways in which an organisation can fulfil their post-pitch obligations, highlighting any potential issues.

D4 Critically evaluate the pitch and post-pitch outcomes to determine potential issues and risk management.

Task 2

Negotiation mock and report

Scenario(Task 2)

A major bank, which has its headquarters in the City of London, submitted a request for proposal (RFP) for a company to run their coffee shop. To help with their image they prefer to contract a small independent company as opposed to a national chain. You are a small business owner of Cuisine Coffee, a new start-up looking to expand, and see this as an ideal opportunity.

This is formal negotiation process and therefore you have to prepare a formal RFP on behalf of the bank.

Next – you will need to submit a completed Response to RFP - on behalf of Cuisine Coffee - before you are invited to pitch to the panel.

The bank will want to negotiate the terms of the contract with you. Therefore, you will need to enter into a negotiation with the panel, using a variety of techniques, to get them to agree to sign the contract.

Next – You have to submit a short report where you evaluate the pitch and negotiation process by analysing it from the early stages to the contracting/drafting stage. Reflect on your own performance in the pitching/negotiating process.

This provides evidence for LO3 and LO4

Word count: 2000 – 2500 words for all Task 2 documents (you will not be penalised for exceeding the total word limit)