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Essay: Strategies in Hospitality Management
LO1. Identify the key concepts, theories and practices in the national and international management process.
LO2. Select, interpret and review data of a strategic and operational nature, related to a selected firm, organisation or industry sector.
LO3. Synthesise recommendations based on the results of analysis, relevant to the contemporary environment.
Essay Brief Students will engage in the Hotel Operations Tactics and Strategy (HOTS) simulation with a view to applying strategic management techniques, including the management of finance, marketing and human resources. The essay related to a real world situation, applying strategic theory and the planning process within the context of the hospitality industry (Approx. word length 2500). Students will develop creative, technical and operational skills appropriate to the hospitality industry in relation to completing the essay task below. This will include elements of SWOT analysis, Ansoffs matrix, and the balanced scorecard.
1. Outline the theory and practice of applying the balanced score card within the hotel sector.
2. Critical review the operational and strategic application of the balanced score card
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