Influence of social media on the relationship between traditional marketing communication and consumer purchase intention.

Influence of social media on the relationship between traditional marketing communication and consumer purchase intention.

A UK stats and Marketing expert is needed to:
1. To generate data set for questionnaire which is attached (Section A&B file) and provide data set in SPSS format.

2. To conduct data analysis using the data generated via SPSS eg. need to conduct descriptive analysis, reliability test, test of normality, EPA, CFA, SEM and others. Please email the files, tables/graphs/other visuals generated. 

3. To write up the findings and report as to whether hypothesis attached are accepted /rejected and its justification. Hypothesis are attached. 

SPSS Data and research findings should support and demonstrate that: 
1. social media moderates the relationship between marketing tools, brand awareness and brand association 
2. brand awareness and brand association mediate the relationship between social media communication and purchase intention.