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This assignment will allow the student to understand some of the theories that relate to the management and retailing of golf goods. The student will be expected to take key principles of retail management and evaluate their use, making recommendations to a chosen golf premises. The assignment will also allow experiences of the customer to be matched with business requirements.
ASSESSMENT AIM AND INSTRUCTIONS
This assignment will be in the format of a 1.000 word poster and supporting informal 1,500 word business report. Tasks one and two are weighted at 50% of this modules final grade.
Individually select and agree a Golf Industry retail premises to base your assignment on and agree this with your module tutor, prior to commencing any work on the assignment.
A. Evaluate the importance of retail sales in the golf sector including
the impact of external factors (learning outcome one)
B. Evaluate the components of effective customer service components
in the golf industry (learning outcome three)
C. Provide a sourced introduction to your chosen retail location and
link to task two`s posters - see below
Task 2 PTO
For this task you will need to produce two 500 word A3 posters to clearly demonstrate how you recommend changing the current layout of your selected golf industry retail outlet:
Take a photocopy of each poster prior to submission