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You should implement sound on-page and site-wide SEO tactics as well as Google Analytics and social media integration. You should submit a PDF to the assignment section on Moodle that contains a cover page with your student ID, the course name, and a link to your site. The following pages of the PDF should include screenshots and 200 words of commentary for each of the following:
1. the home page
2. where you have added on-page and site-wide SEO
3. where you have embedded your analytics code
4. your analytics dashboard
5. social media integration
In your commentary and screenshots, please ensure that you demonstrate a strong academic foundation including theory, empirical evidence and references. If you use material from case studies or company websites remember that these need to be properly quoted and referenced just like all other materials.
