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You may choose any organization of your choice for this assignment. It should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar. Your task 1. Identify the Vision and Mission statements of your own company or for any organization of your choice and analyze if the 9 components of the mission statement are fulfilled. If not identify the missing component and frame an ideal mission statement for the company. 2. Conduct the SWOT analysis and evaluate the internal – Strength and Weaknesses and external - Opportunities and Threats of your organization. 3. Identify the Short term, Medium term and Long term objectives of your organization or organization of your choice. 4. Highlight any 5 strategies to be implemented to accomplish the above mentioned objectives. 5. Underline the potential challenges you may face while implementing your suggested strategies.