Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; 

the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative 

position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, 

logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in

implementation.

Objectives

The learning goals associated with this unit are to:
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• identify and explain the core concept of strategic management

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• explain and analyse the relationships between strategy formulation, strategy implementation and strategy evaluation

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• summarise the main differences between corporate, business and functional strategies

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• apply the strategy concepts and tools in analysing the factors affecting strategy implementation and evaluation

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• critically analyse the usefulness of e-business strategy, corporate social responsibility, and strategy in the public sector

organisations.