TASK: You are required to write an essay that analyses a specific organisation in regards to the business environment it is currently operating in. Your essay will also provide recommendations for how the organisation can utilise a specific contextual factor to improve its chances for success in the contemporary business world.

DETAILS:

The organisation that will be the focus of your essay is Mattel, a large US based toy manufacturing company. Your essay should begin with an analysis of the organisation, and the business environment in which it is operating. You should draw on the concepts discussed in topics 1-5 of the unit for this section.

You should then analyse how the contextual factors of innovation and entrepreneurship can be applied to the organisation. This should culminate in your essay providing several recommendations for how the organisation can take specific actions that utilise the contextual factors of innovation and entrepreneurship to improve its chances for success in the contemporary business world. You should draw on the concepts discussed in topics 6-11 of the unit for this section.

Remember, both your analysis of the business environment, and your analysis of the contextual factors and recommendations need to be adequately supported with references, as per the guidelines for Assessment tasks 1 and 2. You should have a MINIMUM of 12 scholarly sources referenced throughout your essay, but bear in mind that this is a minimum number, not a target.

The marking criteria used to assess this task will be the same as the one used for Assessment 1 (with the only difference being that understanding of concepts from topics 1-11 will be assessed, instead of only topics 1-5). You should also note that this does not mean you have to show specific knowledge from all 11 topics, just that the concepts you refer to in your essay should be drawn from the topics covered in the unit. It’s perfectly okay to only be specifically referring to concepts from 3-4 of the unit topics, provided you demonstrate a clear understanding of these topics.

If you have any further questions about this task, be sure to let me know as soon as you can. Also note that due to this being a Supplementary Assessment task, extensions will not be granted, so you will need to ensure you have the task prepared and submitted before the date and time shown above.