HI5004 Marketing Management

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HI5004 Marketing Management

            HI5004 Marketing Management

Group Assignment Guidelines

Words limit        3000          Presentation Due        Week 9 &10

(As per your allocated time and week)                  

• Choose  an organization form the following Industries:

-         Australian Dairy farmers

-         Hybrid car (choose one brand)

-         Australian wool industry

-         Business schools in Australia

-         HSBC

-         Bank of China

-         Organic food

-         Health and fitness industry

-         Research industry (example CSIRO)

-         Any non profit organization like Red cross or Salvation army

-         Any small to medium size company in Australia

• Discussion on theory maximum 20%

• This assignment is in report form with the following headings:

-         Executive summary

-         Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

-         Comments on both Micro and Macro environmental forces affecting the company

-         Brief analysis of consumer perceptions and behaviour about the brand/company

-         Marketing Mix (brief discussion)

-         Your comments or any recommendations

• References Harvard style
• Research at least 3 to 4 academic articles on the topic
• Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.
• To do well groups need to do a quality research and follow the structure with application of marketing concepts.
• For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.