Fundamentals of Travel and Tourism Coursework Brief

Word Limit: 2500 words

 Individual Report Task1

Having recently graduated, and after a round of interviews, you have managed to get on to a ‘Tourism Management Graduate Scheme’ at a leading U.K. Tour Operator: GSM Leisure Travel Ltd. As part of the ‘Graduate Management Programme’, and for the company to investigate potential, future tourist destinations, you have been asked by your ‘mentor’ to write a report identifying and investigating the elements of: tourism, tourists and tourist destinations. In this respect, you must produce a report, of no more than 2,500 words, that must incorporate the following:

1. A summary of the key historical and current developments in tourism,
2.  identifying the different types of tourism
3. Explain Mass  tourism
4.  Special Interest tourism
5.  and  BRIEFLY explaining their characteristics,
6.  providing examples. (LO1) (600 words)

 2. A discussion of the reasons why tourists visit a particular destination,

 with reference to relevant and extensive literature, particularly in relation to: tourism demand, tourist behaviour and tourist motivations. (LO2)

Areas to be covered in this task, include:

 · Demand for tourism

 · Push Pull factors

• · Tourist Motivations and Typologies
• · Factors influencing tourist motivation (800 words)

 3. An examination of the elements that should be considered when developing a new destination, extensively investigating the 6A’s of a tourist destination. (LO3) (600 words)

4. Identification and an outline of the key organisations involved in the ‘Tourism Supply Chain’ in the private, public, and voluntary sector of the U.K. travel and tourism industry. (LO4) (500 words)

ADDITIONAL INFORMATION

History of Tourism Development

LO1 WRITE ABOUT THE HISTORY FROM PAST TO PRESENT

PERIOD                                                RELIGION                         TRAVEL MOTIVATION

17th–19th C AD            Europe                                                 Culture/Education – ‘The Grand Tour

 TOURISM IN THE 20 CENTURY

1900-1945 • Titanic – Anglo American tourism

 • The British Empire

 • Improved infrastructure - Long distance railways, with sleeper services

• Tourism curtailed by WWI (1914-1948)

 • 1930 Billy Butlin and the holiday camp – cheap domestic tourism

 • Second homes for the upper-middle classes

 • Tourism curtailed by WWII

LO1

This is related to – SPECIAL INTEREST TOURISM

- What it is – a definition –

 Why it has become popular/developed/why people do it –

 Where people go/destinations for this form of tourism

LO2

TRAVEL MOTIVATOR

INTRINSIC MOTIVATION (inside)EXTRINSIC MOTIVATION (outside / external)

Factors influencing tourist motivation

• Personal and family influences – Age – Family life cycle – Gender – Disability

• Social and situational influences – Nationality and national identity – Tourism and work – Social

class and income

LO3

6 A’S Element of Tourism Destination

ACCESS, -generally need most at a destination and what can make it a more popular destination

ATTRACTIONS,- pull factor in a destination , deciding factors in a holiday choice

 ACCOMMODATION,- meaning and examples types of accommodation, (serviced and non- serviced)

 ACTIVITIES. - meaning, types of activities with examples eg. Individual communal) indoor, outdoor,

 AMENITIES-

 ANCILLARY SERVICES

What can influence a destination?

What is the positive and negative of having / not having these elements {A’s}