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Apply the concepts and disciplines which underpin global marketing management to solve complex, unstructured marketing problems
Describe and critically justify the implementation of an international marketing strategy that aligns organisation goals with their core competencies and opportunities and threats in the global environment
Produce a marketing plan detailing your suggestions on how Hillfarm should develop their rapeseed oil product in international markets. Your submission should discuss and analyse the key environmental issues which have influenced your decisions on choice of country and show how such issues and the major theoretical frameworks involved in global marketing have influenced your strategic and tactical marketing decisions
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