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Section 1 (90% weighting of this assignment)
Your Individual chosen Case Scenario business plan report
To complete this assignment you are required to produce a business plan report suitable for consideration by the management team of your chosen case scenario company in the context of the strategic challenges facing the company. Your report should be between 4,000 words and a maximum of 4,500 words. Penalties apply for exceeding the word count. No formal penalties apply for using fewer than 4,000 words but in so doing you may be penalizing yourself as it is likely to be challenging to respond to the requirement in less than 4,000 words. When combined with Section 2 the total word count should not exceed 6,000 words. State an accurate word count at the end of this Section. Failure to do so will result in a 5 mark penalty.
In producing your business plan/consultancy report you should:
a) Identify, explore and evaluate alternative strategies for developing the business.
b) In undertaking a) above, research the relevant ‘real world’ industry, market and business environment the company is situated in. You should use a combination of relevant real world primary and/or secondary research to provide the basis upon which your strategic choices are made.
c) Arising out of a) and b) above,set out a compelling five year business plan report designed to enhance shareholder value. You may use your own definition of Page 4 of 10 shareholder value but must explain and justify it. The plan may identify a range of strategies for consideration but should ultimately put forward your recommendation with evidenced justification.
d) Identify specific KPIs to assist in measuring to what degree shareholder value is being enhanced.
e) Review your proposed plan, and identify and assess the key risks within it.
You should include graphs, tables and figures within the main body of the report where appropriate. You may also wish to include extracts of your spreadsheet planning model results within your business plan report to strengthen your justifications and evidence. If you carry out any primary research you should include relevant extracts within an appendix as part of the evidence of carrying out that primary research. Where you carry out secondary research you should ensure you reference appropriately
Section 2 (10% weighting of this assignment) Your Individual Reflective piece
This relates to one main area: the Icarus activity. The total word count for Section 2 is 1,000 – 1,500 words maximum. Penalties apply for exceeding the word count. No formal penalties apply for using fewer than 1,000 words but in so doing you may be penalizing yourself as it is likely to be challenging to respond to the requirement in less than 1,000 words. When combined with Section 1 the total word count should not exceed 6,000 words. State an accurate word count at the end of this Section. Failure to do so will result in a 5 mark penalty.
