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Case Study Assignment
Your assignment is drawn from the Case Study:
Ford Motor Company`s Value Enhancement Plan (A)
You are required to read carefully the case study and hand in your answer to the following questions:
Please justify your response.
Please complete the arguments for your answers using all relevant insights, including from the lectures, from the course textbook, and from any literature those sources cite.
You will be assessed on the rigour of your analysis and evidence of critical understanding of the issues we have been discussing in class and ability to apply these to the real world situation (60%), quality of your written work (treat this as a management report) (10%) and the quality of your research as measured by the use of original sources and breadth of further reading (30%).