Explain the principles of marketing

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Explain the principles of marketing

This paper revolves around marketing and you are required to present a clear structured report that explains the principles of marketing and sales process. Furthermore, you are also to discuss the features and uses of market research and the value of a brand to an organisation. finally, elaborate the relationship between sales and marketing in your report.

Assessment Criteria

5.1 Explain the principles of marketing
5.2 Explain a sales process
5.3 Explain the features and uses of market research
5.4 Explain the value of a brand to an organisation
5.5 Explain the relationship between sales and marketing