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Evaluation of Zappos.com’s sustainable competitive advantage
You need to draw on ideas from the Resource Based View (RBV) literature, and appropriate evidence from the case study provided, to evaluate Zappos.com’s sustainable competitive advantage. The key to doing well is to demonstrate that you can use these theoretical ideas and apply them; as you have been doing in the seminars.Please note that your assignment MUST be written around the evidence in the case study provided. There is no need to do any additional research on Zappos.com, and we are not interested in what Zappos.com is doing now. All evidence drawn from the case study must be appropriately referenced, as should all of the academic ideas that you draw on. All citations (in text references) of the case study must include the page number from the case that you are referring to.Assignment Learning Objective: To demonstrate your ability to apply concepts from the module to an organisation or firm, to undertake a theoretically informed analysis and to draw conclusions that link the topic of study to the objective of sustaining competitive advantage. For this essay you will be required to independently investigate the academic literature on the topic and apply your knowledge of this literature to the organisation. How to score good marksI. Demonstrate excellent understanding of the relevant theory as well as its limitations; and contrasting theory.II. Demonstrate understanding of the organization by excellent use of evidence from the case to demonstrate understanding of the organisation at a sufficiently deep level to enable analysis and evaluation. Balances understanding of organization at a broad (holistic) level with enough detail to support points made in discussion.III. Demonstrate excellent integration of appropriate theory, with understanding of the organisation. Development of a strong coherent argument. Good use of contrasting theory to provide alternative view of case study. Different views are then synthesised to provide strong coherent conclusionIV. Pwrsentation and writingV. Excellent narrative. Structure is very well organised with a clear line of thought that is easy to follow and has an obvious conclusion. Citations match references and are appropriately used.