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Assignment Learning Objective
The coursework assessment is designed to enable you to demonstrate the learning outcomes required for the successful completion of the module, with particular reference to the business/academic research skills development outcomes for this component as detailed in the module specification and module handbook: Evaluating secondary data sources such as research reports and academic literature, and where relevant, and agreed with your supervisor, primary data, to frame the research study;
Demonstrating understanding of development, conduct, analysis and interpretation of business, market and academic research;
Working creatively with either quantitative and/or qualitative data;
Understanding of ethical issues in business, market and academic research that apply to your project; and
Producing a succinct, well-argued and well-presented dissertation project.