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In this paper, you are required to discuss how an organisation might go about its strategic implementation and identify aspects of research methodologies and how they impact upon the research process relevant to the area of accounting and finance. Present a clear structured report and include reference list.
Learning Outcomes Evidenced by this assignment: Accounting; Strategic Implementation
Subject-based practical skills
“The use of SWOT analysis continues to permeate the academic peer reviewed literature. Research supports SWOT analysis as a tool for planning purposes” (Helms and Nixon 2010, p.215)
You are required to examine the use of the strategic management tool, Strengths-Weaknesses-Opportunities-Threats or SWOT analysis and assess how the methods has been used as well as changes to the methodology in academic literature from 2000 to 2015.
To help you complete the assignment, I have uploaded a paper by Randolph (2009) on guide to academic literature review.