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Develop a Marketing Feasibility Report to address the needs of this task including both appropriate (referenced) marketing theory

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Develop a Marketing Feasibility Report to address the needs of this task including both appropriate (referenced) marketing theory as well as practical application

Scenario:

The world of fast food retailing appears to be changing. McDonald`s having fallen from grace recently in the face of rising stars such as Shake Shack and Five Guys, have begun to introduce new initiatives to try and win back customers:

McCurry, J., 2016. McDonald`s introduces chocolate-covered french fries to Japan. The Guardian [Online], 28th January 2016. Available from: http://www.theguardian.com/business/2016/jan/28/mcdonalds-introduces-chocolate- covered-french-fries-to-japan [Accessed 28 February 2016]

Ruddick, G., 2016. McDonald`s to introduce table service at 400 UK restaurants. The Guardian [Online], 25th January 2016. Available from: http://www.theguardian.com/business/2016/jan/25/mcdonalds-to-introduce-table- service-at-400-uk-restaurants [Accessed 28 February 2016]

Considering the increasingly competitive environment in fast food, you are asked to prepare a marketing plan for a fast food restaurant of your choice (you may choose McDonald`s or any alternative) based on the introduction of a new product in a country of your choice OR a plan based on the introduction of a new fast food retailer in a country of your choice bearing in mind the importance of `localisation` in any plan developed.

Please note: You should consider a new product development in line with country- specific factors whilst additionally having a target audience in mind. The best marks will be attained for a plan well suited to the country and market chosen with accompanying comprehensive country/market analysis. Finally, you must take account of the marks for each section and the marking criteria (below) when writing the marketing plan in order to gain the most from this assessment.

Instructions:
Develop a Marketing Feasibility Report to address the needs of this task including both appropriate (referenced) marketing theory as well as practical application. It should be structured as follows:
1) Front cover.
2) Executive summary (summarising the main findings of the report).
3) Contents page.
4) Situational analysis based on a PESTLE analysis which should analyse and evaluate any country-specific issues as well as any specific issues pertaining to the industry via an assessment of Porter`s Five Forces, ensuring that your recommendations going forward reflect the findings of this section.
5) Marketing objectives (using the SMART format).
6) Marketing plan (strategy and tactical details). To include: segmentation, targeting and positioning analysis; marketing mix development (including the value of e-marketing & sustainability issues for the business) (use 7P’s rather than 4P`s here)
7) An outline promotional plan and marketing budget for the promotional launch of the concept (schedule, timings, DRIP/Burst campaign? spend on different promotional tools incl. social media).
8) Conclusions, recommendations and summary.
9) Appendices.This must include biography,references and any other relevant material.


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  • Title: Develop a Marketing Feasibility Report to address the needs of this task including both appropriate (referenced) marketing theory as well as practical application
  • Price: £ 99
  • Post Date: 2021-03-01T07:38:38+00:00
  • Category: Assignment
  • No Plagiarism Guarantee
  • 100% Custom Written

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