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Describe the key concepts upon which the practice of marketing is based

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  • Post Date 2018-11-10T11:36:00+00:00
  • Post Category Assignment

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Describe the key concepts upon which the practice of marketing is based

MKF1120 - Marketing theory and practice
Synopsis

Introduction to marketing activities undertaken by a wide range of organisations (business, government, profit, non profit); examines
marketing theory, the marketing concept and its evolution from a strategic and applied perspective. The development of corporate and 
marketing strategic plans; analysis of an organisation and marketing`s role, value-exchange processes, buyer behaviour, marketing 
research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies 
and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation 
and control processes and procedures.
Objectives
  • The learning goals associated with this unit are to:

  • describe the key concepts upon which the practice of marketing is based

  • recognise these concepts in the marketplace and in everyday life

  • discuss the role and influence of marketing in the organisational environment

  • discuss how key marketing concepts can be used in analysing a range of marketing problems.

Price: £ 79

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