CONTENT:
Business Applications, Analytical Decision Making and Problem SolvingName:InstitutionIntroductionThesis statement: To establish the available opportunities and threats to the company in an analytical and critical manner thus enabling investors make sound decision when it comes to committing to the company.As it has been seen in the last SLP report, Mercedes Benz Company is a success story when it comes to the automobile manufacturing industry. However, just like every company has its appraisers, there are also critics who always look at the negatives. This report therefore is tailored to study all the underlying factors needed to make the company’s future a success. This is a fact as the main concern for investors is whether they can get their money back and if the company is profitable enough to guarantee them the same. The report shall entail the recommendations on opportunities for growth of the company, the special advantage the company has over its competitors and the likelihood of competition by the competitors when it comes to the weaknesses and threats poised on the company.Mercedes Benz Company is worldwide known brand and as such, when it comes to the competitive advantage in the automobile sector, this alone takes the company milestones ahead of its competitors. The management decision to trademark the name has ensured no other business venture can use the same. However, this is not enough because, trademarking alone cannot guarantee the success of a company. It therefore is upon the management and responsible stakeholders to push for exclusive branding rights when it comes to both automobile and other business ventures (Williamson, et al., 2010). For instance, the racing industry has opened up opportunities for branding rights on clothing lines. However due to lack of well-established policies on the same, there has been an emergence of clothing companies from China who use the company’s logo and name without the legal consent by the company. If the company is to continue enjoying the highest regards it is known for by the consumers, such unauthorized business ventures by third parties ought to be shut down if the legal process has not been followed. If such initiatives are executed, it will not only prevent “poor” company image but investors will also be assured of a high pedigree of the company they are investing in, not forgetting the income that shall be obtained from future properly-legalized branding profit returns.Secondly, it is all about the technological advances of the company. As it is well known, Mercedes Benz Company is a maker in technological inventions in the automobile industry. However, its generosity when it comes to sharing these breakthroughs is hurting the company in terms of ...