Essay Question:

Referring to at least one media text, write about the mainstream media`s role and influence on the construction of identity.

*** If you completed the alternative assessment task you must write about different media texts. ***

Learning Outcomes:

Knowledge

1. Demonstrate an intermediate knowledge of theory in relation to identity.
2. Demonstrate an intermediate knowledge of the complexity of identity.

Thinking skills

1. Demonstrate an intermediate understanding of theory in relation to identity.
2. Demonstrate an intermediate understanding of the complexity of identity.

Resources:

L1, L2, L3, L4, BFI visit, L7

Essay structure:

Introduction

• Introduce your chosen topic.

• Provide a brief synopsis of why this topic is worth exploring.

• Define the key terms and theories that you will refer to and then outline the sections of your essay - this is what you will be covering (300- 500 words).

Main body

This is where you develop your argument through a series well constructed sub-sections, though usually no more than three. Ensure that you retain the central focus that is related the your chosen topic. I recommend that you use subheadings and signposting to guide your reader through the constructed narrative (1000-1400 words).

You will likely include the following:

• Define ‘mainstream’ media and say whether this is still a relevant term to use. Why? Why not?
• Identify the media text you will focus on, provide details of its ownership and ideology
• Identify the intended audience of the text and your evidence
• Explain the relationship between identity and the media – generally and in relation to your chosen text
• Identify the aspect of identity that is addressed/you wish to focus on and say how this is represented
• Media Effects Theory – due to a limited word count you should choose the most relevant to your essay as you cannot cover all of these.

Remember that you MUST write about identity theory

Conclusion

• As with any conclusion you need to bring together all the ideas that you have covered in relation to the chosen topic (circa 300-500 words).

• This means recapping on what you have covered.

• Your reader should end with a clear understanding of your view on the mainstream media’s role and influence on the construction of identity.