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Doing Business in Europe
3. Learning Outcomes
On completion of this module the student should be able to:
Demonstrate an awareness of the current issues in the European business environment;
Analyse the economic, political, social and infrastructural similarities and differences between countries and the opportunities for EU Business;
Recognise the role, institutional framework and policies of the EU, related organisations and their impact on business in Europe;
Appraise the main challenges faced by European business and the tools available to manage them;
Develop an articulated strategy for doing business in Europe