After thorough research on what product the company is going to re-develop, Muji Company has decided to re-develop women`s wear. It will entail women`s clothing and also the fabrics used to make women`s clothing.
CUSTOMERS, STAGE OF PRODUCT LIFECYCLE AND DIFFERENTIATION STRATEGY
Our main customers will be women. Women`s wear was considered because they are the drivers of the globes entire market, especially America, since they are always zealous to possess the latest fashion, and this leads to confidence of the consumer and increasing leve